Startup Consulting

Find the potential of your idea

At Reef TRH Ltd, we understand the unique challenges and opportunities facing startups and small businesses.

We strive to provide customized services tailored to each client's specific needs, whether in the areas of strategic planning, market research, branding, or financial management.

Our team works closely with clients to assess their current situation, identify opportunities for improvement, and develop effective strategies to achieve their business goals.

Market Research & POC

Conducting in-depth market research on the relevant market, the competitors, and the best go-to-market strategy for your idea so that you can set the targets in advance.

Workforce

Help you to find and train the most suitable candidates for a powerful team according to your budget, geographic location, nature of the activity, and professional requirement.

Your team is the most important factor in your startup's success, especially at the beginning.

Budget planning

We build together the right budget plan for your startup and that will be based on and according to your needs and vision.

A proper budget plan prevents unnecessary expenses, and stress and prepares your team for the first critical months.

Fundraising

Search for the perfect fundraising method for your startup. A successful fundraising campaign will reach the most suitable results for your startup in terms of the fundraising amount, the nature of the investors, and of course the terms of the deal which is an important indicator for a successful campaign.

Business plan and strategy

Building a business plan and a professional strategy are the first steps of any business, especially for a startup company since these are the first things that every future investor or even your bank will ask to get.

Coaching And Mentoring

The mentoring program at Reef TRH can start from the earliest stage of the process when the idea is still just an idea before the development stages or during an aggressive sales process right after going out to the world with a revolutionary product.

“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

-Steve Jobs-

The process of establishing a startup consists of several gradual steps.

When starting a startup, it is recommended to start with market research, continue with the business and product planning, and from there begin the process of recruiting investors for the startup.

In addition, it is important to remember that every project is based on the people who lead it. Therefore, in every process of setting up a start-up, it is highly recommended to study the world of start-ups, capital raising, technologies, and more.

The people who establish the startup need to be built as entrepreneurs but, even if they don't - we are here to help and support at every step of the process.

Startup Terms

Accelerator

A program that provides mentoring, resources, and funding to startups to help them grow and develop their businesses. Accelerators typically have a fixed-term program and a competitive application process.

Burn Rate

A measure of the rate at which a company is spending its cash reserves or investor funding to finance its operations. It is typically calculated as the amount of money a company is losing each month or quarter.

Competitive edge

A minimal change in the product or service gives the company significant value compared to its competitors. For example: "What is your competitive advantage over existing competitors?"

Elevator pitch

A speech that briefly introduces the startup, the opportunity, and what the startup needs right now (the reason you started speaking in the first place). A successful elevator pitch should last up to 30 seconds and at the end, a follow-up conversation or meeting is scheduled to discuss more details.

FFF

FFF stands for Friends, Family, and Fools, and is a term used to refer to the initial group of investors who provide funding for a new business venture. These are typically individuals who have a personal relationship with the entrepreneur and are willing to invest in their idea based on their trust and belief in the person rather than a detailed business plan or financial analysis.

Maturity

Maturity refers to the stage of development when a company has reached a stable and profitable position in its market. Mature companies have typically gone through several stages of growth and have established a solid market presence and customer base.

Networking

An act of building relationships and connections with other professionals in one's industry or field. Networking can help individuals and companies to establish new business opportunities, find mentors or advisors, and stay up-to-date with industry trends and developments.

POC

Non-Disclosure Agreement. A document that is actually a confidentiality agreement between two (or more) parties. The parties in the NDA agreement sign and undertake that sensitive and confidential information to which they will be exposed during the business relationship will not be disclosed to others.

Private equity – PE

Private equity refers to investment capital provided to private companies or public companies that are in the process of becoming private. Private equity firms invest in these companies with the goal of generating high returns for their

Seed Round

A seed round is an early stage of venture capital financing in which a startup company raises money from investors in exchange for equity. The seed round typically follows the angel round and precedes the Series A round.

Strategic investor

An an individual or company that invests in a startup with the goal of achieving strategic business objectives, such as acquiring new technology or expanding into new markets.

Angel

An individual who invests in startups or early-stage companies, often providing funding and mentorship to help the company grow and develop. Angels typically invest their own personal funds and are often experienced entrepreneurs or industry experts.

Business Plan

A written document that outlines a company's goals, strategies, and plans for achieving those goals. It typically includes sections on the company's target market, competition, marketing and sales strategies, financial projections, and management structure.

Due Diligence

A process of an in-depth examination of a particular company in order to verify details for a potential investment, purchase, or joint business activity.

Executive Summary

A section that appears at the beginning of the business plan and briefly describes the project to the potential investor.

Go-To-Market

Often abbreviated as GTM, refers to the process of bringing a new product or service to market and promoting it to potential customers. The GTM strategy typically includes a range of activities such as market research, product development, pricing, branding, advertising, and sales. The goal of a successful GTM strategy is to effectively reach the target market and generate sales and revenue, while minimizing costs and maximizing return on investment.

Meetup

A meetup is a gathering of people with similar interests or goals, typically organized around a particular topic or theme. Meetups are often used for networking, learning, or socializing, and can be organized online or in person.

One Pager

A one-page document (can be even 2 or 3 pages) which is intended to briefly summarize the main points regarding the company and/or its product - starting with the problem they are trying to solve, the proposed solution, the size of the market, team members, and more. The goal is to present the most necessary information in the least amount of time and effort for the reader.

Portfolio company

A company that is owned by a private equity firm or venture capital firm. These firms typically invest in multiple companies and manage them as a portfolio, with the goal of generating returns for their investors.

Road Show

A series of meetings, conferences, and even seminars where the company presents itself to investors and tries to convince them to make an investment. The roadshow can last for a few days to a few weeks in the same country or different countries.

Series A round

Series A rounds typically follow the seed round and precede the Series B round. During a Series A round, a startup will typically raise a larger amount of capital than it did in the seed round.

The goal of a Series A round is to raise enough capital to allow a startup to scale its operations and achieve its long-term business goals.

Washout Round

A funding round in which the valuation of a company is significantly lower than the valuation of the previous funding round.
This can occur when a company is facing financial difficulties or failing to meet its targets, leading to a decrease in investor confidence and a lower valuation.

Benchmark

A process in which you, as a company, compare yourself to the best and stronger players in the market, in order to learn where your company's position is compared to theirs so you can learn how to improve and strengthen your position compared to the players in the industry.

Cap Table

A document that outlines the ownership structure of a company and the percentage of shares held by each investor, founder, or employee. It shows the number of shares outstanding, the type of shares, and any option pools or warrants. Cap tables are important for tracking equity ownership, valuing a company, and determining the potential dilution of existing shareholders in future funding rounds.

Ecosystem

A business community in a certain area or sector operates in partial or full cooperation. On the other hand, the term sometimes also refers to a description of a system created around a certain product, service, or company.

Exit Strategy

A plan for how a company's founders or investors will exit their investment in the company, typically through a merger, acquisition, or public offering. It is important for investors to have a clear exit strategy in place, as it helps to determine the timeline for realizing returns on their investment.

KPI

Key Performance Indicator. A name for the indicators that companies and organizations choose in order to measure their performance and achievements. For example, a popular KPI is a total revenue each month.

MVP

A product or service that has the minimum set of features necessary to be viable in the market. The goal of an MVP is to quickly test the market demand for a product or service and gather valuable feedback from early customers, so that the company can iterate and improve the product or service based on this feedback.

Pitch Deck

A short presentation designed to provide the audience with a concise and quick explanation regarding the business/startup. Pitch Deck is usually presented by entrepreneurs and presented to investors, potential customers, business partners, etc.

Pre Money Valuation

The value of a company before a new round of funding is raised. Pre-money valuation is used to determine the percentage of ownership that new investors will receive for their investment.

Runway

The amount of time a startup has until it runs out of cash based on its current burn rate.

Series B round

A financing round in which a startup raises capital from investors to fund its growth and development. Series B rounds typically follow an initial seed or Series A round and are used to expand the company's operations and reach.