Brand identity is what people see when they think of a brand, like its color, design, and logo. These things help people recognize and remember the brand in their minds. Brand identity is not the same as brand image. The first part of branding refers to the company's goal and how it does the following things, all of which are meant to make people think of them in a certain way.
What Can Be Part Of A Brand Identity?
Logo & Images: colors, shapes, and other visual elements in its products and promotions.
Marketing language: The way the ads and marketing content is written.
Tone of voice: The tone of voice in commercials and videos.
Quick Fact: Marketing and messaging that is consistent can help you build a strong brand and make more sales.
Brand Value and Identity
After all, a good brand can save the company money on advertising. It can also be one of the company's most important assets.
The value of a brand is hard to measure because it isn't tangible. As a result, common approaches take into account things like how much it would cost to make a similar brand, how much it would cost to use the name, and how much money similar businesses make without a brand.
If you look at Nike, Inc., for example, you can see one of the most well-known symbols in the world, the "swoosh." Because Nike is a well-known brand, Forbes says its value is $32 billion. In a world where people don't think about brands, Nike's shoes and clothes wouldn't be any different in terms of comfort or performance, even if the swoosh was taken off. People thought Apple had a value of $182.8 billion, which was the top brand on the list.
Important: As you build your brand identity, you need to think strategically about how each part fits into the bigger picture and how it fits into your overall message and business goals.
Creating a Unique Brand
In order to build strong, cohesive, and consistent brands, there are a lot of different steps you can take. Here's what you should do:
Look at the company and the market. In business, managers can use a SWOT analysis to better understand their situation and figure out how to get there. This is a look at the company's strengths, weaknesses, opportunities, and threats.
Determine what the main business goals are. A good brand identity should help meet these goals. For example, if an automaker wants to sell cars to a small, wealthy group, its ads should be tailored to that group. They should show up on channels and sites where people who might be interested in them will see them.
Identify its customers. Surveys, focus groups, and one-on-one interviews can help a company figure out who its customers are.
Find out what kind of person and message it wants to be. A company needs to have a consistent image, not try to combine all of the positive things that could be good: utility, affordability, quality, nostalgia, modernity, luxury, flash, taste, and class. It's important that all of the elements of a brand work together and send the same message. This includes the copy, images, cultural allusions, color schemes, and more.
Building a brand identity is a multi-faceted strategic effort. Every part of the project must support the overall message and business goals. People look at these things when they think about a company's name and logo, as well as its style and tone of voice. Steve Jobs, the founder of Apple, was known for being very picky about things like the shade of gray on bathroom signs in Apple stores. That level of attention may not be necessary, but the anecdote shows that Apple's successful branding isn't the result of chance.
We at Reef T.R.H will help you build a strong brand identity that everyone will recognize.
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