Business Consulting

Improve Your Business

We help your business by analyzing your current processes, identifying opportunities for improvement, and providing actionable recommendations to increase efficiency, productivity, and profitability.

We bring an objective perspective and expertise to address challenges, develop strategies and drive positive organizational change.

We offer various services, including strategic planning, operational improvement, financial analysis, market research, marketing strategies, organizational development, change management, training, and more.

We tailor our services to meet the unique needs of each client.

Budget planning

Our budget planning service helps companies create detailed financial plans to achieve their financial goals. Proper budget planning is a must for any business at any stage.

Operational improvement

Optimize the internal processes of the company to increase efficiency, reduce costs, and improve the overall performance of the organization.

Business Strategy

Gain a better understanding of your vision and develop a plan. Whether you are looking to enter new markets, launch new products, or grow your customer base, our experts will help you to achieve it.

Organizational development

Assisting companies with improving their internal processes and structures. Focus on the improvement of the efficiency and effectiveness of the company.

Marketing and Sales

Our team of experts will work with you to understand your target audience, develop a marketing plan, and implement sales tactics to generate leads and convert them into customers.

Powerful team

Helping companies understand the right profiles of the employees they want to hire based on job requirements, budget, and geographic location.

Get The Most From Your Business

In today's dynamic corporation landscape, companies face increasing risks of disruption due to evolving customer expectations, emerging technologies, and agile market entrants.

At Reef TRH, we understand these challenges and are here to provide professional assistance.

One of the key tools we offer is the implementation of remote work solutions, which can minimize or even prevent disruptions in your operations.

By leveraging these tools, we enable optimal remote work environments that ensure seamless continuity for your company.

Our services are for leaders and practitioners who prioritize customer satisfaction and excel in delivering exceptional results.

Our approach emphasizes the establishment of sustainable change and the creation of platforms for continuous improvement.

Count on Reef TRH to be your trusted partner on your journey toward success.

Business Terms

ARR

Annual Recurring Revenue is an indicator of the expected income every year for the company. ARR is a critical indicator in order to understand the profitability of a particular business and of course the cash flow of the company every year.

B2B

Business to Business.

A business relationship model in which a company provides a service to another company, for example, Intel sells processors to Apple. B2B can also refer to payments when the paying party is a company and not an individual (retail/end-user).

Business Plan

A written document that outlines a company's goals, strategies, and plans for achieving those goals. It typically includes sections on the company's target market, competition, marketing and sales strategies, financial projections, and management structure.

CTO

Chief Technology Officer.

The top executive that oversees the entire information technology department and is responsible for integrating business needs and requirements into IT planning and operations.

KPI

Key Performance Indicator.

A name for the indicators that companies and organizations choose in order to measure their performance and achievements. For example, a popular KPI is a total revenue each month.

Revenue

Revenue is the amount of money a business earns from its operations over a specific period of time. It represents the total income generated by a company from the sale of its products or services, as well as any other revenue sources such as service fees or advertising revenue.

AWS

Amazon Web Services. Amazon's cloud computing platforms

B2C

Business to Consumer.

A business model of selling products and services directly to the consumer, for example, a company like Coca-Cola that sells a product (drinks) directly to the consumer.

Cash Flow

The movement of cash in and out of a business. It includes both revenue and expenses and is a key indicator of the financial health of a business. Positive cash flow means that a business has more cash coming in than going out, while negative cash flow means the opposite.

Gap Analysis

The process of comparing actual performance with potential or desired performance.

NDA

Non-Disclosure Agreement.

A document that is actually a confidentiality agreement between two (or more) parties. The parties in the NDA agreement sign and undertake that sensitive and confidential information to which they will be exposed during the business relationship will not be disclosed to others.

ROI

Return on investment (ROI).

A financial metric is used to calculate the return generated by a specific investment. It is calculated by dividing the net profit from an investment by the total cost of the investment, and is expressed as a percentage. ROI is an important metric used by businesses to evaluate the profitability and effectiveness of investments.

Azure

Or in its full name - Microsoft Azure. Microsoft's cloud computing platforms.

B2G

Business to Government. A business model in which businesses sell services to governmental institutions such as municipalities, the army, police, and more. For example, a private company sells shielding to the US military.

CRM

Customer Relationship Management.

A system that manages all the information about the company's customers in one place - from contact details, notes, and comments about previous calls and interactions with the clients (email, SMS, etc.), purchases statuses ('The customer is not interested׳ / the customer requests a call back next week, etc.) and more.

HCM

Human Capital Management. Practices related to people resource management, often used in the context of recruiting, managing, and optimizing employees.

Net Income

Net income (NI), also called net earnings, are the difference between sales and the cost of goods/services sold, selling, taxes, and other operational expenses.

SWOT analysis

A strategic planning tool used to evaluate a business's strengths, weaknesses, opportunities, and threats. It involves identifying internal and external factors that impact the business and assessing how they can be leveraged or addressed.